Starbucks and the Church
Some of you know how much I enjoy Starbucks. I know it has its detractors – from taste gurus to locals to why-is-it-on-every-corner-fatigue. But I love it. And I’m sure you’ve heard the news lately over Howard’s "transformation agenda" to refocus the store on its original mission and first things: taste, experience, community, etc. So when I picked up a free cup of the Pike Place Roast two weeks ago Wednesday, I couldn’t help but notice the original brown logo and new cup. But what really caught my attention was the wording on the cup under the jacket:
This is what we know to be true: We opened our very first store in Pike Place Market in Seattle, Washington, in 1971. We still roast our coffee ourselves. Less than 3% of the coffee in the world is good enough for Starbucks. We served the best cup of coffee 37 years ago, and we still do today. Introducing our new daily brew: Starbucks® Pike Place Roast.
It immediately made me think of Jesus and the church. Why? Because of these words:
Let me pass on to you what is of first importance. Christ died for our sins, the righteous for the unrighteous, to bring you to God. Once we were no-family: now we are the family of God. And the same Spirit that raised Jesus from the dead nearly 2000 years ago is still calling women, men, and children to wake up to new life here. Now. Taste for yourself and see: the Lord is good!
Sure, it’s not all Scripture (I took a few liberties), but it rings true. And in an age where we pass so many churches with catchy slogans trying to reinvent themselves, wouldn’t it be refreshing and bracing to see, to experience, the essentials themselves?